That last pic is a dinosaur skull. Dracorex hogwartsia is actually named after the school in harry potter and everything, but it is a real dinosaur. The current theory is that it is a younger form of one of my favorites, pachycephalosaurus.
In terms of turning a cow into a dinosaur, adding a lot of texture and weight is a good way to go. Remember that fossil is basically stone in the shape of bones. I have seen all sorts of colors in fossil as well. Everything from your standard brown and blacks all the way to nearly opal patterns and I have a few fools gold ammonites as well.
Post pics of what you decide to do.