Wah Wah Wah!
Road kill candy angers animal rights activists
Kraft: 'We didn't mean to offend anyone'
Friday, February 25, 2005 Posted: 9:41 AM EST (1441 GMT)
TRENTON, New Jersey (AP) -- Animal rights activists are disgusted by a new candy from Kraft Foods Inc. that's shaped like critters run over by cars -- complete with tire treads.
The fruity-flavored Trolli Road Kill Gummi Candy -- in shapes of partly flattened snakes, chickens and squirrels -- fosters cruelty toward animals, according to the New Jersey Society for the Prevention of Cruelty to Animals.
"It sends the wrong message to children, that it's OK to harm animals. And that's the wrong message, especially from a so-called wholesome corporation like Kraft," said society spokesman Matthew Stanton.
The society is considering petition drives, boycotts and letter-writing campaigns to get the candy pulled from the market, Stanton said.
After receiving a complaint from the NJSPCA Wednesday, Kraft officials pulled an animated advertisement from Trolli's Web site that featured car headlights and animals.
No other decisions on changes have been made, said Kraft spokesman Larry Baumann.
"If you look across the Gummi category we certainly have many products that are offbeat, and that's what we were doing in this case," Baumann said. "We didn't mean to offend anyone."
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Lets all go out and buy 2, 3, 4 bags, send Krafts sales skyrocketing so much they'll have to keep the product because it's a big moneymaker...
I'd like a case! My kids would love it!
why don't they make candy that looks like the s.p.c.a. people,but then we probably would all get sick . spca and peta and all the rest of them creeps should get on a boat and go to their own little world and mind treir own business.i love animals to but some people are nit-wits
bob from n.j.
Buy it ,Iam a diabetic, lol
My wife brought some home from the store the other day YuMmY..
snakes (YuK) wont eat them but the squirrels were good haha
Just went to the kraft.com site and they say they are stopping production of the roadkill candy, whatever is in the stores will be it, so hurry and buy as many as you can, I'm sure it'll be a collectors item. I also emailed my disgust to them for bowing down to the PETA freaks, just like ebay. Is this great country that we live in being ruled by the Politicaly correct, what ever happened to the real world where people don't have to bow down to stuff like this. I call it a form of terrorism by our own people. Sorry for venting here but it P O'd me when I read their news announcement on their site.