I don't think disliking the smell is just in the customer's heads. I have a wolf that smells so funky that when I first got it, it permeated my entire house. Its calmed down but its definitely still there. The smell also transfers to anything it touches. This includes other mounts, as well as fabric. I also have 3 foxes- one tanned by WLG, the others were not. The ones that were not smell clean and fresh, the WLG is unpleasant. Its much more tolerable and not nearly as ripe as the wolf, but its there. Same problem with smell transfer if it comes into contact with other items as well. As someone who has a house bursting from wall to wall with taxidermy, its definitely not an issue of associating the smell with "death", at least not in my case. I do think WLG has a bit of a rotten smell- at least the mounts I have. I have heard a lot of "play dough" comparisons, but for me its way beyond that. When I hear people say they think it smells good or they don't notice any smell, I feel like they just must not have as an acute sense of smell as me. Which I envy!! I do have a very sensitive sense of smell and trust me- not always a good thing!!! So unfortunately of all my mammal mounts, the only two that smell are the ones tanned at WLG, but the pelts look great! Perhaps the wolf fur is just too dense, because as I said, the fox is much less offensive. I deal with it though, because the mounts are so pretty. I have thought to try the Febreeze but I have the same fear as the poster mentioned... sometimes I feel like that just makes things smell worse. One person suggested a combo of cinnamon and baby powder to me. Anyone ever tried that? Sounded fairly reasonable to me. Wasn't sure if the powder would be too drying on the leather though?