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New Pricing Structure Based on Qaulity?

Discussion in 'Deer and Gameheads' started by Trophy Specialist, Jan 30, 2009.

  1. Trophy Specialist

    Trophy Specialist Well-Known Member

    For the first year since I started my taxidermy business, my work load was down this fall. I live in Michigan where the economy has been in a recession for five years and has gotten real bad in the last six months. I got a lot of calls this year from people looking for bargain pricing, and I never get that business. There are a lot of very cheap taxidermists in this area that are priced way lower than I am. I'm kicking around the idea of offering two tiers of pricing (and corresponding quality) for my deer heads: One would be what I currently offer, which is very high quality commercial work with a good turn around time. I'm thinking about also offering a bargain choice, which will be priced way less than my current head mount price. Those would not be tanned (DPed instead), use ear liners (Bondo instead), or feature the tedious attention to detail that makes for a quality mount but also adds to the time and overhead on a mount. They would be limited to one or two poses that use the cheapest forms, eyes and other components I can find. Even if nobody takes the bargain alternative, it might make for a good sales pitch to explain why my standard mounts cost more than some other low priced taxidermists in the area. Anybody else do this?
  2. *

    * Liberalism IS A MENTAL ILLNESS !

    NEVER, I would never do it.
    Myself I'd close up shop first.
    I only do one type of work.
    You will get into a catch 22.
    Even MY wholesale work , you can't tell if from what we do for OUR clients
    You will see the quality of your "quality" work go down.
    How can you do two types of work each day?
    Your letting some one else set your prices now not you.

  3. Nina Lukaszewicz

    Nina Lukaszewicz Outdoor Dreams Taxidermy

    X2....Couldn't have said it better Dennis..
  4. ed150

    ed150 deer city time

    bad idea
  5. The Ojibwa

    The Ojibwa Member

    I would drop your prices a little but never sacrifice your quality. In times like this (I live in NW Ohio so I feel your pain) you have to keep with the competition. All businesses do it. When times get better, then you raise your prices. I don't have a bona fide buisness but I do work on the side and a lot of guys bargain...I would rather have their buisness for less profit than no business at all. You never buy a car without bargaining, do you?
  6. bowhuntnnut

    bowhuntnnut 210-260-0190

    I don't think I would drop my price either. My business is down 25% this season. I'm hoping from some exotics to roll in but you never know. If not I'll look for some contract work. I'm not about to drop my prices to entice some customers. I may not have a price increase this summer like I did last year but I'm not about to go back to last years prices. ]

    Just my.02
  7. Trophy Specialist

    Trophy Specialist Well-Known Member

    This fall only about 10 percent of the people who called actaully contracted for work. The vast majority were just price shopping. I'd give them my pricing and then talk to them about quality, however in most cases once they heard what I charge, they didn't care about another word I said. Up to this point, I have never dickered on my prices, but then again, up until this year, I've hit my goals on work volumn ever year. I think that if I can give people a cheap quote over the phone that I can get them into my studio where I can try to educate them on going with a higher quality mount option.
  8. *

    * Liberalism IS A MENTAL ILLNESS !

    Isn't that called a "bait and switch" ?
    Nah, I'm just messing with you ;D ;D ;D

    Good luck with it, Your setting yourself up for a road I don't want to go down...IMHO

    Just did my price list for 2009 whitetails went to $650.00
    It's a global economy out there, quit living off broke Michigan hunters ;D

    I can't do hack work.
  9. stay with your high quality the customers that want it will find you they know what their looking for in a TROPHY
  10. frank

    frank New Member

    You are also opening the door to clientele that can't pay anyways.Although i can sympathize with these folks,you can't hardly make a living working for them.Besides If it were me, i know i wouldn't enjoy my work near as much, and thats a big reason i work for myself. just my opinion.
  11. nibjones

    nibjones Join your States Taxidermy Assoc.

    From another Mi taxi. Don't do it.
  12. James Marsico

    James Marsico Well-Known Member

  13. horntrapper

    horntrapper New Member

    maybe find ways to cut your overhead costs, and still produce quality mounts....
  14. I am in sw Ohio and have had more business than past years and I even raised my price again this year. I know the guys down the street charge less but, I knew once they try-ed the cheaper guys, than they would understand why I charge more. I say keep it where its at and stick it out, it ain't like there are allot of jobs out there anyway's ;)
  15. Matt

    Matt Active Member

    Well put Dennis, but I like your simple answer Jim, NO!
  16. R. Follis

    R. Follis New Member

    If you feel your time justifies a pay cut than do it. only you can make a judgement call like that. I personly would not cut price and I'm from Michigan too. I don't want price shoppers anyway.
  17. frank

    frank New Member

    Another option (if you run out of work) is to suppliment your taxidermist business with something else.I've thought of doing something else to make money in the event that i ran out of work.I would get into something to get me by until i got taxi. work.So far,i have not ran out and i've been full time for 9 years. But one thing i won't do is cut my price and work for nothing.
  18. michaelf

    michaelf New Member

    Not Hardly !
  19. Very bad Idea!! Dennis put it perfect!!! I can't imagine doing that!! Actually I don't think I could mount that way it would always be bugging me!!!
  20. Todd K

    Todd K New Member

    I would'nt do it if I were you. Im in northern Ohio, our ecomonmy is bad too. I am one of the highest around but still on the low side of the national average. If your having a hard time take a part time job to suppliment your income. Keep those high quality mount prices.