Christie, may I ask what YOUR price per inch is as well as the numbers per year you do? You may PM me on this if you wish.This would tell me how much water your post on pricing holds. I do not believe ANYONE stated they would LOVE TO if they could afford it...... about donating a fish to a father and son. In fact, most of us have done many things like that to either give back or promote our business'. The comments on that were directed toward advertising and what one can afford. Josh, in a sense, was advertising and that free fish would in my book go under that category(advertising expenses). Now do I really have to turn off Jerry?