Business and Marketing Tip of the Week

That is more effective if you have caller ID....

 

We're still taking sign ups, so let me know if you're interested or need more info. I'd be happy to answer any questions over the phone, too.

 

There's always Skype if you need it!

 

Week 9: Your Biggest Asset

How much do you spend each month on gas? How about cable or electricity? I won't even ask how much you spend on groceries or how much you buy from suppliers. Okay, now how much do you spend on self improvement? You know, classes, training, expos, conventions? YOU are your biggest asset, and will increase in value. Your car payment probably runs $300-600/month if you have one, and your car is depreciating. Don't you think it would be wise to put some money towards something that appreciates?

How much is reasonable? I've heard that you should put as much into yourself as you do your car payment each month. For some people that might be right. If that seems overwhelming, think about putting aside 3% of your income for self improvement. Just 3%. If you have a mount go out and you get paid $500 today, put $15 in a envelope. If you get paid $1500 by the end of the week, put aside $45. Then, when you see a class or a convention or a workshop that you want to attend, you've already got some money set aside, and chances are you'll never miss the 3%, and you'll leave the class/convention/workshop as a better taxidermist.

 

Week 10: Mind Your Own Business

When talking to a client, do not set the client's budget for them. You have no idea what someone can or can't afford. You just need to know what you can or can't afford to charge for your services. Having a variety of options (antler mounts, Europeans, shoulder mounts, pedestals, lifesize) or payment options (monthly, quarterly, 50/50, or trade) will allow the client to let you know where their budget is.

"I can't charge $x.00 because my customers can't afford it." I've heard this argument and pointless other ones far too many times. I've said it before, and I'll say it again - I don't care what you charge. There's a price range out there for every taxidermist, and a client out there for every price range. I'll say something else again - the only one keeping you from charging what you want or need to be charging is YOU.

So, unless you are that persons budget coach, do not assume what your clients can or cannot afford. You're putting your own misconceptions in the way of running a successful business. Charge what you need to charge for your services. Know what your hard work, talent, and time away from your family is worth. If you're doing it as a second income, keep in mind most people get paid time and a half for overtime.

As I recently found out, you never know who keeps several thousand in "fun money" in their truck for just these types of things.

 

Week 11: Me, Myself, & I

Here's your challenge for this week: Go pick up one of your favorite marketing materials -brochures, website, letters, ads, etcetera, and count how many times you use the words me, myself, or I in the copy. Come back here and post. If you refer to yourself in the third person, that counts too. If you're really brave, copy and paste your info with the count.

Okay? Ready, set, GO!