We know everything does up in price but a new person in the product managers office made a monumental mistake on pricing Epo-Grip products. I'm very partial to that line as the late Steve Steinbring and his so Erik used me initially to field test. No product out the does a better job of ADHERING plastic earliners to skin.. Prices have skyrocketed due to a volatil oil market but your newest McKenzie, Van Dyke, and WASCO catalogs have them priced nearly 60% higher than they are. The McKenzie website has been corrected and yet order staff has an identifier on their computers. If you already bought the product at the catalog price, call McKenzie.