What’s Happened To Breakthrough

I've noticed the same things. Do share your thoughts with Larry. I'm confident you'll get his attention on this matter.

 

I also have noticed that. It has been for the last few issues. We need to worry who is going to take over Breakthrough and the World show if and when Larry retires. Who out there do you know that is capable of taking over ?
I think Breakthrough is the glue that holds this business together.

 

Same here. Breakthrough has always had a lot of photos of award winning mounts but the last issue seems to have gone overboard. Taxidermy Today always has a lot more how to articles for the commercial taxidermist.

 

RC,
I get your point. I would also argue that taxidermy competitions are and have been the sticky-est glue. As I have often quoted and written, "Recognition is the strongest craving of the human soul." - (Earl Nightingale quote) To me that means competitions will outlive the life of a magazine. The art and practice of taxidermy will go on whether or not competitions or a state newsletter or mag, or a national magazine is available to endorse, promote or celebrate the practice, or for supply companies to advertise in. "Find a need and flll it" has long been a marketing strategy of The Sharper Image line of products.
That's exactly how Breakthrough was born around 1983. A certain Bob Williamson saw the need and started with a newspaper format which was subsequently acquired and turned into a magazine format by Larry Bloomquist. I'm confident that the magazine will persist for the forseeable future. It still serves a valuable niche in what we usually refer to as "the taxidermy industry."

 

Kathy puts here heart and soul into each issue. Without advertisers, the subscription rate would be 10 times higher!

 

Yes,it does have more how to articles.Also more adds.Both good in my opinion.

 

Indeed got mine yesterday and I’m like huh? Maybe just a bad time as we can blame all on Covid!

 

I quit gettin both of them years ago. Seemed like breakthrough was not much more than competition results. I got tired of it.

 

I told them years ago , just show pic's , advertising and reference pictures , one issue had no taxidermy how to articles at all, just fillers to make a magazine. I have every publication from it's paper beginning , sadly I had enough , received my renewal request , will call express my displeasure and not renew , I'm done.