Here is my take on it. The world is different then it was even 5 years ago. If you dont have an established business and you don't have a good method of dealing with customers on a national or even global scale, you are screwed. The internet is VITAL to new businesses. The days of local loyalty are dead. Locals feel that you OWE them something for going to you. The internet customers feel like they need to convince YOU to do business with them. Thats the type of mentality of customers online. Thats the new form of competition. Local is done for new guys. Thats just my view.