Absolutely. We are a disposable income bracket. Making savvy business decisions during tough economic times will determine who stays and who goes the longer we continue to pay out the nose for rising energy costs. In a tight profit margin era, one bad decision can sink the small guy. As far as building a reputation over time, it is this one man's opinion that the tanning industry can't afford to rest on its collective laurels. "What have you done for me lately?" rings out loud and clear.